12 February 2010
By Ines Stadlmayr
In Social Media News
Women with a skill for putting their hearts and complex issues into 140 characters.
Research from the Harvard Business Review last year showed that women get less love on Twitter than men. While the random sample of 300,000 Twitter users showed that men and women follow a similar number of Twitter users, men have 15% more followers. “This is intriguing,” the authors noted, given that there are more women than men Twitter users: 55% to 45%. Further, men are almost twice more likely to follow another man than a woman while women are 25% more likely to follow a man than a woman.
What can be done about this? We can start by seeking out and following more women on Twitter and other social networks. Below are 20 absolutely inspirational women who are tweeting up a female storm.
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Forbes, social media, twitter
16 December 2009
By Ines Stadlmayr
In Social Media News
Hier geht’s zu einem sehr interessanten Blogartikel zum Thema:
Freundschaft 2.0.
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0.2, freundschaft
02 September 2009
By Ines Stadlmayr
In Social Media News
When you first came across your favorite coffee shop, you coveted its products.
Those beautiful creamy cappuccinos; those smooth lattes; those zingy espresso shots.
You grew used to hugging the cup; the feel of the cardboard insulator, snuggling into leather sofas in the shop as you drank it.
And then the coffee company got greedy…
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brand experience, stadlmayr, wunderman
28 July 2009
By Ines Stadlmayr
In News and Events, Social Media News
Bright spots.
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.
Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more…
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advertising, Credit Suisse, emarketer, magna, mobile advertising, pricewaterhouseCoopers, video advertising
21 July 2009
By Ines Stadlmayr
In News and Events
Despite the bad economy, Search Engine Marketing (SEM) spending continues to grow in the US. Let’s take a look at the statistics: …
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marketing, search engine, SEM, SEO
15 July 2009
By Ines Stadlmayr
In Social Media News
Social media experts with huge personal brands and followers number in the tens of thousands may be well recognized, but often don’t have the reputation to match.
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brand, brandig, personal brands, reputation, social media, twitter
12 July 2009
By Ines Stadlmayr
In Funny Stuff, Social Media News
or the dos and don’ts of Facebook breakups:
[youtube=http://www.youtube.com/watch?v=iROYzrm5SBM]
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facebook, social media
03 July 2009
By Ines Stadlmayr
In News and Events
Nice Video: “Google Docs in Plain English”![youtube=http://www.youtube.com/watch?v=eRqUE6IHTEA]
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google docs, google tools
21 June 2009
By Ines Stadlmayr
In News and Events
Nicht schlecht Herr Specht!
Da haben die Amis wohl besser mitgedacht! Autokäufer sollen in den USA je nach Spritersparnis des Neufahrzeugs Gutscheine über 3500 US-Dollar oder 4500 US-Dollar erhalten. Das alte Auto muss laut US-Gesetzentwurf mehr als umgerechnet rd. 13 Liter auf 100 Kilometer verbrauchen – das neue Fahrzeug muss deutlich weniger Sprit konsumieren.
Hierzulande fehlen vergleichbare Anreize gezielt Spritfresser durch sparsame Autos zu ersetzen – sprich, ein 10 Jahre altes 3-Liter-Auto gegen einen spritfressenden Neuwagen – ganz egal – und ganz im Sinne der “Umweltprämie”!
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cash for clunkers, umweltprämie, usa
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