Ines Stadlmayr's Blog

When you first came across your favorite coffee shop, you coveted its products. Those beautiful creamy cappuccinos; those smooth lattes; those zingy espresso shots. You grew used to hugging the cup; the feel of the cardboard insulator, snuggling into leather sofas in the shop as you drank it. And then the coffee company got greedy…

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brand experience, stadlmayr, wunderman